People used to give them to each other in the form of cassette tapes and now people just do it digitally over Spotify — make playlists to fit the mood they are in or to mark a special event in their life.
Well, now you can even have a playlist that can describe the emotions and feelings your potential homebuyers are going through as they are closing on their first home or deciding what neighborhood to move to.
Here are six songs that can be on your “In Touch with Your Homebuyer” playlist to allow you some insight for your various clients you have or will have.
“Life for Rent” by Dido
But if my life is for rent and I don’t learn to buy,
Well I deserve nothing more than I get
Cos nothing I have is truly mine.
This song can be for those first-time homebuyers who know nothing besides renting their thus far.
One thing agents must make sure is to drive home that connection of buying a home with finally having something that is truly yours — something one can’t ever get through renting.
Taking that step from renting to buying is almost a dramatic and emotional as Dido’s song.
“A House Is Not a Home” originally recorded Dionne Warwick
But a room is not a house,
And a house is not a home.
Originally recorded for the 1964 film of the same title, made famous by Luther Vandross and brought back to life by the popular 2010 Broadway revival of “Promises, Promises,” this song can help you deliver your message on helping your buyer pick the right home, not just any house.
Anyone can try to sell you a home but a good real estate agent will try to sell you a home. A place to create memories, a place to raise a family — a place that is safe, comforting and warm.
“Homeward Bound” by Simon and Garfunkel
Home where my thought’s escaping,
Home where my music’s playing,
Home where my love lies waiting
Silently for me.
Your favorite American folk rock duo hits it right in the feelings: People buy homes, or sometimes sell homes, because of the emotional connection they have with them.
Most realtors understand that most people will buy a home on an emotional whim, and this goes with anything else. Once we find “the one,” any other home will not stand up, so this song perfectly sums up those feelings.
Realtors must be able to sort through those emotions to make sure the deal they’re getting is a sound one too, but also to instill those feelings and connection with the home they decide to close on with the homebuyer.
“In My Room” by The Beach Boys
There’s a world where I can go and tell my secrets to
In my room, in my room.
In this world I lock out all my worries and my fears
In my room, in my room.
Do my dreaming and my scheming,
Lie awake and pray.
Do my crying and my sighing,
Laugh at yesterday.
This classic reminds you of all the great feelings and nostalgia that comes with owning a home — something that can help you write your listing in a more creative way than usual.
Most of the time seller agents use great descriptive words for the home they’re listing, but what do these words really mean? They’re empty. You want to descriptive adjectives and nouns that breathe life into a home. It allows potential buyers to see themselves in the home living in its rooms, dreaming and scheming and praying and all of that.
“Home” by Edward Sharpe and The Magnetic Zeros
Home, let me come home.
Home is wherever I’m with you.
When you listen to the song in its entirety, it goes through the artists’ recollection of what home is to them — all the memories, the town and neighborhood they grew up in, and the people they were surrounded by.
There are so many things that come into play when looking into buying a home: the neighborhood, schools, things to do in the area, age group of the people around you, types of family activities in the area and more.
This song allows us to remember that building a strong foundation and place your homebuyers can grow to love is important so that if they ever end up selling that song, like the song, they can break out into story of great memories of the home and the neighborhood its in.
“Home” by Phillip Phillips
Just know you’re not alone
‘Cause I’m gonna make this place your home.
This should be the theme song for any and every real estate agent because it is exactly what their job is all about.
When you’re going through the home buying process, especially if you’re a first-time homebuyer, you can feel lost and helpless, being at the mercy of websites like Trulia or Zillow. But when a homebuyer uses a real estate agent, they know they’re in good hands because someone will be there guiding them along the entire process of turning your dream home in actuality.
