Zoocasa es mi casa… or, at least it was. Canadian company Rogers Communications Inc. has abruptly closed the doors on their online real estate brokerage, Zoocasa.The site that once offered consumers the ability to buy and sell homes via the web released a statement to its real estate agent clients that it would ““cease to be registered and will be prohibited from trading in real estate as a brokerage.”
The news doesn’t exactly come as a shock, as it was widely known by insiders that the online brokerage had been struggling financially for some time now. Communications Director Allison Fitton further expressed that Zoocasa “was no longer a fit with [Rogers] overall plan for the company at large, and [their]core areas of focus.”
Originally founded as a startup in 2008, Zoocasa received funding from Rogers after the communications company was impressed with their low-cost options. Real estate agents had the ability to advertise their services to consumers, and, eventually, the site incorporated a referral service system, as well.
Having to compete with sites like Trulia and Zillow, Zoocasa found it difficult to successfully measure up. According to Rogers, the company will stop its operations on June 22.